Believe it or not, this doesn’t taste like mildly flavored over-sweetened balls of cardboard! It tastes like, well, cereal! It’s a little crunchier than regular cereal, but I’m okay with that because it means that I don’t have a soggy mess by the third bite. The flavor is strong cinnamon... maybe slightly bitter, but not enough that it’s offputting. It was slightly less sweet than I anticipated, but since I’ve been eating a ketogenic diet for over a year, I don’t find myself needing the sugary sweetness of most cereal. Suffice it to say that The Cereal School is one of the main MVPs in my life right now!