At the time I was prepping for a bodybuilding show that was in May and I was searching for different products that were low carb but fulfilled that sweet tooth need that I had. It tastes GREAT. This with some almond, it's completely fulfilled that sweet tooth need. I've taken these guys to the airport, and they're just convenient to pack. The prep has ended, I'm not really competing in any more shows right now, and really it's just part of my daily life. Breakfast, snack, after dinner, or I had one today I took to work and just threw in my bag and it just fit in whatever my macros are. Best part is, you can scan this guy right into My Fitness Pal so it's easy to track that way. Customer service is superior to any other company I've dealt with. Highly recommend the Cereal School!